Lorien Jollye is a Trustee and board member of the New Nicotine Alliance, a charity with no ties to industry of any description. Having replaced her 23 year long love affair with smoking in 2012 with vaping, she quickly became aware of the need for the vaper's voice to be heard in the bitter debate that has arisen around this form of harm reduction. Speaking at various tobacco control and Public Health conferences and meetings, all her work is voluntary.