New TV campaign to help people notice the early warning signs and symptoms of dementia


The Department of Health and the Alzheimer’s Society have today launched a new TV advert and leaflet to encourage people to look out for the early warning signs and symptoms of dementia.

Aimed at encouraging more people to seek an early diagnosis of dementia, the campaign targets the family and friends of people at risk of dementia who are likely to be the first to see the signs and can encourage their loved one to see their GP.

The following signs could be the early symptoms of dementia:

  • Struggling to remember recent events, but easily recalling things that happened in the past
  • Struggling to follow conversations or programmes on TV
  • Forgetting the names of friends or everyday objects
  • Repeating things or losing the thread of what’s being said
  • Having problems thinking or reasoning
  • Feeling anxious, depressed or angry about memory loss
  • Feeling confused even when in a familiar environment

Worried someone close to you is losing their memory? (PDF). NHS, 7th Nov 2011.

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