New TV campaign to help people notice the early warning signs and symptoms of dementia


The Department of Health and the Alzheimer’s Society have today launched a new TV advert and leaflet to encourage people to look out for the early warning signs and symptoms of dementia.

Aimed at encouraging more people to seek an early diagnosis of dementia, the campaign targets the family and friends of people at risk of dementia who are likely to be the first to see the signs and can encourage their loved one to see their GP.

The following signs could be the early symptoms of dementia:

  • Struggling to remember recent events, but easily recalling things that happened in the past
  • Struggling to follow conversations or programmes on TV
  • Forgetting the names of friends or everyday objects
  • Repeating things or losing the thread of what’s being said
  • Having problems thinking or reasoning
  • Feeling anxious, depressed or angry about memory loss
  • Feeling confused even when in a familiar environment

Worried someone close to you is losing their memory? (PDF). NHS, 7th Nov 2011.

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Andre Tomlin

André Tomlin is an Information Scientist with 20 years experience working in evidence-based healthcare. He's worked in the NHS, for Oxford University and since 2002 as Managing Director of Minervation Ltd, a consultancy company who do clever digital stuff for charities, universities and the public sector. Most recently André has been the driving force behind the Mental Elf and the National Elf Service; an innovative digital platform that helps professionals keep up to date with simple, clear and engaging summaries of evidence-based research. André is a Trustee at the Centre for Mental Health and an Honorary Research Fellow at University College London Division of Psychiatry. He lives in Bristol, surrounded by dogs, elflings and lots of woodland!

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