Making social media work in mental health services, great examples in this new NHS briefing

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The NHS Confederation have published an 8-page summary of social media and how to make it work if you run a mental health service.

The briefing looks at social media innovations underway in healthcare as a whole and highlights case studies from Mental Health Network member organisations.

Here are the key points:

  • The impact of social media on how people now communicate cannot be underestimated
  • Social media can be used both as an engagement tool and to analyse public, stakeholder and service user perceptions
  • Mental health service providers are increasingly using social media to disseminate information, provide preventative and after-care, and reach out to those averse to receiving care
  • Social media can be invaluable as a way of providing 24/7 contact with mental healthcare professionals, A&E or after-hours GP care
  • To be successful, social media activity needs careful planning and to be properly resourced

Joining in the conversation: social media and mental health services (PDF). NHS Confederation Mental Health Network, Nov 2011.

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Andre Tomlin

André Tomlin is an Information Scientist with 20 years experience working in evidence-based healthcare. He's worked in the NHS, for Oxford University and since 2002 as Managing Director of Minervation Ltd, a consultancy company who do clever digital stuff for charities, universities and the public sector. Most recently André has been the driving force behind the Mental Elf and the National Elf Service; an innovative digital platform that helps professionals keep up to date with simple, clear and engaging summaries of evidence-based research. André is a Trustee at the Centre for Mental Health and an Honorary Research Fellow at University College London Division of Psychiatry. He lives in Bristol, surrounded by dogs, elflings and lots of woodland!

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